Baki Clothing Company is an independent clothing brand that was originated in the hills of northern California. After spending months in the forest with only the companionship of his yellow labrador (Deuce) , Mr. Axelsen begin to formulate a plan to make a clothing brand inspired by concepts of sustainability. After many years of working on the graphic designs and learning about the industry, Mr. Axelsen eventually found his home base on the island of Bali, Indonesia. It was here that he had began to move the vision into the right direction. While continuing to develop his brand, Peter began to spend time on the island of Sumba, Nusa Tenggara, Indonesia. He was touched by the local primitive culture and also shocked by the lack of basic human needs like clean water, adequate health information, and access to education. While the island was full of smiling and happy people, the situation was something that made an impact to the scope of his mission. Mr. Axelsen began teaching english classes and helping with programs to help sanitation and home based care. Later, he began working with an orphanage called ‘Hati Nurani’. These projects became the focal point of the brand, and all sales from the brand were used to help with these programs. View some photos of these projects in our gallery
When the projects had taken root and the funding had become more scarce, Baki Clothing re-evaluated the situation and decided to move away from the island of Bali and to a more efficient location on the island of Java. In the first months of the new project Mr. Axelsen would drive an old motorcycle 45 kilometers each way to purchase materials and strap them to the back of the motorcycle and carry them home. He realized that in order to make the brand properly he had to start over, from the beginning. He had already given everything he had to help in Sumba. This was the true re-birth of the brand. After some time things began to improve and Baki Clothing was able to purchase some sewing machines and we began cutting, sewing, and producing the clothing in our small home. We realized that in order for the brand to bring benefit to the humanitarian projects, we needed to focus on making the brand a success. Read about more current projects on our blog.
Mr. Axelsen also began teaching again on the island of Java and continued to support the ‘Hati Nurani’ orphanage in Sumba. With the help of some good local friends and the Baki Team, the brand has been able to slowly develop into what it is today. Baki Clothing Company is a humanitarian project whose focus is on the production of apparel using bamboo fabrics. Baki Brand Apparel is available online and at select retail outlets. Blank Bamboo T-shirts are available for wholesale purchase and custom clothing production for select clients.











